A bespoke CRM is a solution designed specifically to meet your company’s unique needs. Unlike standard software, it adapts to your internal processes, optimizes your customer relationship management and improves your productivity. Whether you’re an SME or a large enterprise, a customized CRM enables you to centralize your data, automate certain tasks and get a better analysis of your performance.
1. What is a customized CRM?
A CRM (Customer Relationship Management) is a tool for efficiently managing interactions with your customers. A bespoke CRM is a version developed specifically for your company, incorporating features tailored to your needs.
Differences from a standard
- Total customization: add specific functionalities.
- Scalability: adapt to your growth needs.
- Perfect integration: compatible with your existing tools.
2. The benefits of a customized CRM
Better adaptation to your processes
Every company has its own working methods. A tailor-made CRM perfectly matches your internal operations, improving efficiency and reducing manual tasks.
More automation
A personalized CRM enables you to automate numerous tasks: lead management, prospect follow-up, customer follow-ups, reporting, etc.
Optimized decision-making
Thanks to customized dashboards and precise analyses, you get a clear view of your performance and can adjust your strategy accordingly.
3. How to develop a customized CRM?
Needs analysis
First and foremost, it’s essential to clearly identify your expectations and those of your teams: contact management, automation, reporting, API integration…
Choice of technologies
A bespoke CRM can be developed in SaaS (cloud) or on-premise (hosted in-house), depending on your security and accessibility preferences.
Development and testing
Once the specifications have been defined, a team of developers creates your tool, tests it and fine-tunes its functionality before it goes into production.
4. How much does a custom CRM cost?
The price varies according to several criteria:
- Functionality complexity
- Number of users
- Integrations with other software
Although the initial investment is higher than that of a standard tool, a custom-built tool will quickly pay for itself by optimizing your productivity.
Choose a customized CRM!
It’s a strategic choice that enables you to better manage your customer relationships, optimize your processes and improve your overall performance. If you’d like to develop a solution tailored to your needs, our team of development experts is here to support you. Contact us today to find out more!
