SEO is essential to guarantee your site’s visibility, but that doesn’t mean you have to allocate a huge budget to it. Here are 5 free, practical and effective tools to improve your Google ranking.
1. Google Search Console: monitor and correct your performance
Google Search Console is a must for analyzing the health of your site. With this tool, you can :
- Identify traffic-generating keywords
- Correct pages with errors (404, non-indexed pages, etc.)
- Submit a sitemap for fast indexing
Tip: Check the performance report every month to identify areas for improvement.
2. Ubersuggest: find winning keywords
Ubersuggest is a platform that helps you discover keywords based on your theme. It also enables you to analyze your competitors and identify the content that works well in your sector.
For example, if you run a cooking site, search for keywords like “quick recipe” or “menu ideas for the week”. Ubersuggest will provide you with search volumes and nearby suggestions.
3. Yoast SEO: optimize your WordPress posts
If your site runs on WordPress, Yoast SEO is an indispensable plugin. It simplifies SEO optimization in real time by telling you whether your content is well structured, whether your keywords are correctly placed, and whether your text is sufficiently readable.
Tip: Use Yoast’s analytics feature to optimize old pages and give them a new lease of life.
4. GTmetrix: improve your site’s speed
A fast site is ranked higher by Google and offers an optimal user experience. GTmetrix evaluates your site’s performance and gives recommendations such as :
- Reduce image size
- Compress HTML/CSS code
- Enable caching
Optimum speed also reduces page abandonment.
5. Answer the Public: create targeted content
Answer the Public is a practical tool for understanding the questions your prospects are asking. For example, type in “SEO” and you’ll get a list of ideas like :
- “Why is SEO important for an e-commerce site?”
- “What free tools should I use for SEO?”
This data will enable you to write content tailored to your audience’s expectations.
Extra tip: With these free tools, you have a solid basis for optimizing your site. If you’d like to explore certain aspects in greater depth, keep in mind that targeted expertise can save precious time.
If you have any questions about your site’s SEO, contact us!
