Our achievements

Bodyfit Pilates Studio

Bodyfit Pilates is a Pilates studio based in Brussels.

The company:

Bodyfit Pilates is a Pilates studio located in Brussels, offering a wide range of group and individual classes, including Pilates Reformer, floor Pilates, barre and other specialized disciplines. The studio’s aim is to offer personalized support in a warm, professional environment.

The initial site was developed on Squarespace, a simple but limited solution for a growing project. With the increase in the number of customers and the need for a more complete digital space, the platform was no longer sufficiently meeting the studio’s expectations.

The customer wanted to migrate to a more flexible solution, with better SEO performance and the ability to easily evolve over time. This change was intended to improve the user experience, optimize online visibility and offer more possibilities in terms of content management and functionalities.

Project objective:

Services provided

Bodyfit

Pilates

The project :

The objectives were:

– Migrate Squarespace’s entire website to WordPress to have more control over SEO, updates and technical possibilities.

– Maintain or improve positioning on strategic keywords, such as “Pilates in Brussels”.

– Integrate an interactive/connected schedule to enable users to consult available courses and book directly.

– Ensure that migration does not negatively impact current performance: speed, referencing, user experience.

Assignments carried out :

– Audit & planning

– Study of existing Squarespace site: content, structure, main pages, performance, SEO positioning.

– Definition of a migration plan, URL mapping if necessary, redirection strategy.

– WordPress creation & configuration

– Installation of an adapted theme (visual and responsive design).

– Configuration of essential plugins (SEO, caching, security).

– Content migration

– Transfer pages, articles, media and forms from Squarespace to WordPress.

– Preservation of structure and important content.

– Connected planning integration

– Implementation of an interactive planning module or plugin.

– View schedules, make reservations and manage courses online.

– SEO optimization

– Implementation of meta tags and optimized URLs.

– 301 redirects for relocated pages.

– Image optimization and improved loading times.

– Visibility check on strategic keywords such as “Pilates in Brussels”.

– Tests & continuity guarantee

– Verification of multi-device compatibility (desktop, mobile, tablet).

– Performance tests before and after migration.

– Post-migration monitoring to maintain traffic and SEO positions.

Solution

This project illustrates our global approach, combining visual strategy, web performance and communication media, to offer our customers a strong, coherent and professional image.

Find out more about website redesigns like Bodyfit pilates