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Website redesign: A good investment?

Are you thinking of redesigning your website and wondering how much it might cost? Indeed, the price of a website redesign can vary considerably depending on several key factors. So, in this article, we’re going to detail these elements to help you estimate the budget needed for your project.

Factors influencing the price of a website redesign

When it comes to redesigning your website, several factors can influence the overall cost. Indeed, the complexity of the project, the number of pages to be redesigned, and the specific functionalities required are all elements that interact to define the price of the redesign. What’s more, each site redesign project is unique, and requires careful evaluation of these factors to establish a realistic budget and avoid unpleasant surprises.

Understanding these elements will enable you to better anticipate the costs associated with your redesign project, and adjust your expectations accordingly. Let’s take a closer look at these factors, to better understand their impact on the cost of redesign.

  • The complexity of the project

Sophisticated design and advanced graphic elements increase the cost of a redesign. Similarly, the integration of new technologies can add to the budget. A clear definition of requirements upstream is essential to avoid overruns.

  • The number of pages to be recast

The more pages a site has, the greater the time and resources needed to update it. Each page must be optimized to ensure consistency and a smooth user experience.

  • Specific features

Adding advanced features, such as an e-commerce system, has a direct impact on cost. These integrations require specific technical skills, making precise planning essential to keep the budget under control.

  • The language criterion

A multilingual site requires extra work in terms of translation, content adaptation and SEO optimization for each language. Managing different language versions, especially with an appropriate CMS, can generate additional costs depending on the number of languages to be integrated and the complexity of their implementation.

Choosing a service provider for your website redesign

The choice of service provider for your website redesign is a crucial decision that can have a considerable impact on the cost of the redesign. Indeed, whether you opt for a web agency or a freelancer, each option has its advantages and disadvantages, both in terms of cost and services offered.

Comparing quotes from different service providers and assessing their skills is essential to the success of your redesign project. So let’s take a closer look at these two options, to help you make the best choice for your needs and budget.

Web agency vs. freelance

Web agencies offer complete solutions and overall consistency, but at a higher cost. Freelancers, on the other hand, offer more flexible and affordable services, although their skills may be limited depending on the needs of the project.

  • Website creation platforms

Accessible and economical, these tools are suitable for simple projects, but lack customization. For advanced features, calling in the professionals is a better option.

Cost estimates for different types of website

The nature and size of the website are decisive factors in determining the budget for a redesign. In fact, the cost of redesign varies depending on whether it’s a showcase site or an e-commerce site, since each type of site has specific needs in terms of design and functionality.

It is therefore essential to understand these distinctions in order to better anticipate the costs associated with your redesign project. In the following sections, we’ll look at the estimated costs for redesigning a showcase site and an e-commerce site.

  • Redesign of a showcase site

The redesign of a showcase site includes updating the design, improving the user experience and SEO optimization. The cost varies according to the complexity of the project and the features added.

  • Redesign of an e-commerce site

On a more technical level, redesigning an e-commerce site involves optimizing the purchasing process, managing online transactions and integrating new functionalities. The budget depends on your specific needs and the level of customization required.

  • Custom platform redesign

Customized web platforms require a fully personalized approach, integrating specific functionalities tailored to the company’s needs. Redesigning such a platform involves advanced UX/UI design with Figma, custom module development and optimized technical architecture. This type of project represents a more substantial investment, due to its complexity and the need for customized development.

Additional costs to consider when redesigning a website

“When redesigning a website, it’s important to consider the additional costs that may arise. These costs include hosting and maintenance, content production and SEO optimization. Ignoring these elements can, as a result, lead to unforeseen expenses and have a negative impact on the overall redesign budget.

By anticipating these costs, you can better manage your budget and ensure a successful, lasting redesign. Let’s take a closer look at these additional costs in the following sections.

  • Hosting and maintenance

Migrating to a new hosting solution can entail additional costs, as can maintenance, which is essential to guarantee security and performance.

  • Content production for SEO

Content writing and updating must be taken into account to ensure quality and optimize SEO after the redesign.

  • SEO optimization

A well thought-out redesign includes technical adjustments to maintain organic traffic and avoid a drop in search engine visibility.

  • Creating marketing content: videos and photos

An attractive website relies on eye-catching visuals and engaging content. The production of promotional videos, professional photos and animations reinforces brand identity and enhances the user experience. This type of content plays a key role in visitor conversion, and can represent an additional cost to be anticipated in the redesign budget.

Key stages in a successful website redesign

  • Define objectives and draw up specifications


Clarifying the project’s stakes enables you to anticipate costs and ensure effective follow-up while meeting deadlines.

  • Choosing the right service provider


A service provider tailored to your needs guarantees a redesign in line with your expectations and budget.

  • Follow and validate each step


Rigorous monitoring and intermediary validations ensure the quality of the project and avoid unpleasant surprises before it goes online.

Preparing a budget for a website redesign

“Preparing a budget for a website redesign is a crucial step in avoiding overspending and ensuring the success of the project. Indeed, your company’s strategic objectives play an essential role in determining the redesign budget. Good planning takes into account all the necessary elements, such as the organization of expenditure, specifications, and infrastructure and code updates.

In addition, anticipating unforeseen expenses and allowing room for maneuver in the initial budget are recommended practices for better cost management throughout the project. Let’s take a look at how to identify priorities and anticipate budget overruns for effective management.

  • Identify priorities


Prioritize essential features according to their impact and your budget, to optimize resources.

  • Anticipating budget overruns


Leave a margin for unforeseen events, and stick to the specifications to limit additional costs.

Entrust your website redesign to our experts

The main factors influencing the price of a redesign include the complexity of the project, the number of pages to be redesigned, and the specific functionality required. The choice of service provider, whether a web agency or a freelancer, also plays a crucial role in determining costs.

Do you want a high-performance, modern site that’s optimized for your business? Entrust your project to our web agency and benefit from tailor-made support for a successful redesign. Contact us today to discuss your project!

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