IVM Detectors is an innovative Belgian company specializing in the development and marketing of high-tech metal detectors.
IVM Detectors is an innovative Belgian company specializing in the development and marketing of high-tech metal detectors. Founded by a prospecting enthusiast with over 20 years’ experience in the field, the company was created to meet the growing needs of treasure hunters, archaeologists, gold miners, geologists and other professionals looking for state-of-the-art metal detection solutions.
Its mission is to provide effective, reliable solutions to the challenges faced by its customers, whether in the search for treasure, the study of mineral deposits or archaeological prospecting. Thanks to advanced technologies and proven expertise, IVM Detectors continues to push back the boundaries of metal detection.
Unique expertise and cutting-edge technology
With over 20 years’ experience in the field, IVM Detectors has a thorough understanding of its users’ specific needs. This expertise enables us to propose solutions perfectly adapted to the requirements of each mission. The company focuses its efforts on integrating the latest generation of metal detection technologies, guaranteeing exceptional precision, performance and efficiency.
This project involved the complete creation of a Shopify store and brand identity, including branding (logo, graphic guidelines), professional photo and video production, as well as the development of a fully customized e-commerce site.
The objective was to give life to a new brand with a strong, consistent identity, while offering a fluid, conversion-optimized online shopping experience.
Challenge
1. Build a strong, memorable brand identity in a competitive market.
2. Ensure visual and narrative consistency between logo, website, photos and videos.
3. Optimize the user experience on Shopify by striking the right balance between creative design and technical performance.
4. Produce premium visual content (photos/videos) capable of showcasing products and building customer confidence.
5. Meet tight deadlines to ensure a successful brand launch on time.
Solution
– Customized branding: creation of a logo and graphic identity reflecting the brand’s DNA and values.
– Professional content production: photo and video shoots tailored to e-commerce, optimized for product sheets, social networks and marketing campaigns.
– Optimized Shopify development: customized design, built according to UX/UI best practices to maximize conversion rates.
– Cross-channel consistency: harmonizing visuals and messages to ensure a seamless brand experience across all touchpoints.
– Agile project management: clear planning, rigorous monitoring and flexibility to meet deadlines while adapting to project changes.
January 2025
Industry
IVM Detectors
ivmdetectors.com
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